Coconut Cult & Sea Moss

Here are 5 things to know before you try your first spoonful of this viral beauty trend:

1. The Origin Story

Although the benefits of Coconut Cult & Sea Moss have been known for some time, the recent viral moment is thanks to beauty influencer Tatayana (TikTok handle: @Tatalafata), who is committed to a tablespoon of each first thing in the morning.   

2. How It Works

Glowing skin begins in your gut. It’s all due to the gut-skin axis, a noted connection between the health of one’s digestive system and the health of their skin. Both Coconut Cult and Sea Moss help keep your gut working optimally, eliminating toxins and correcting microbe imbalances that can pop up as irritation, acne or just dull, not-so-glowy skin.

3. Coconut Cult is NOT your ordinary yogurt

Made with custom blends of probiotic strains and high-quality, active live cultures and bacteria, one serving size of Coconut Cult offers roughly 50 billion CFUs. That’s 50x more gut-loving bacteria than pasteurized yogurts!

4. Your Skin ♥ Sea Veggies!

Like many other seaweeds, Sea Moss is rich in bioactive antioxidants, antimicrobial, and anti-inflammatory compounds with a high dose of vitamins and minerals including potassium, magnesium and more.

5. Sea Moss=Bouncier Skin

In addition to all its nutrients and protective properties, Sea Moss is a MEGA humectant that gives your skin the bounce of ultimate hydration! In fact, it rivals hyaluronic acid in its ability to attract and keep moisture in. The result? Plump, glass-like skin.